So what is SO Change? SO Change combines social change and organisational change methodology to create a new DNA. This SO Change DNA recognises the essential links between organisations, their cultures and the communities they serve, to drive sustainable behaviour change.
SO Change maximises the synergies, knowledge and skills from social science and behaviour change theory, alongside organisational change techniques such as systems thinking. This means our SO Change approach drives people-centred products and services which are truly led by the needs of citizens.
SO Change is all about:
- Listening to people both within the organisation, the wider community and your key target groups.
- Building on an existing understanding of your audiences’ behaviours, using new research techniques such as the Stela behaviour change framework to gain better insight.
- Using innovative and creative ways to communicate, drawing on our many years of experience of delivering behaviour change.
- Establishing where you are, exploring what’s possible and experimenting with options for cost-effective, sustainable change.
